No buzz. No banners. No red dots.

Take a guess. Half as often? A third?

That's the promise. No notifications, no checking.

A study at the University of Amsterdam tried it. For two weeks, an app counted every time 205 people unlocked their phones. The first week, everyone used their phone as usual. The second week, half turned off every notification. The rest changed nothing. Their notifications dropped from about 150 a day to almost none.

Their normal week had about 86 checks a day. The silent week had about 84. About two fewer checks a day. The researchers found no real change in checking. None in screen time either.

The phone went quiet. The hand didn't.

The conclusion? Phone use is "mostly self-initiated rather than driven by notifications." Most checks never start with a buzz. They start with you.

It got stranger. Without notifications, people worried more. FOMO kicked in. The checking felt different too. More like a choice than a habit.

This was one week, though. A month might look different.

You didn't get fewer interruptions. You'd been making them yourself all along.

You are the notification.

J. S. Hart ·

  1. Dekker, C. A., Baumgartner, S. E., Sumter, S. R., & Ohme, J. (2025). Beyond the Buzz: Investigating the effects of a notification-disabling intervention on smartphone behavior and digital well-being. Media Psychology, 28(1), 162-188. https://doi.org/10.1080/15213269.2024.2334025 (open access PDF: https://pure.uva.nl/ws/files/245971989/Beyond_the_Buzz.pdf)